If you are using Google Analytics for tracking your website then we say, “Good for you”. What you have there is a very powerful tool that can help you get the edge over your competitors who are not using Google Analytics or not optimizing their websites even.
You will find a lot of useful monitoring tools and features in your Google Analytics dashboard. Each of these features have their own purpose and significance to help you with SEO campaigns, or better yet, help you determine what you need to do in order to get more traffic to your website.
One of the features you should not miss using is the ability to set up your Goals in Google Analytics. A lot of people who have been using Google Analytics have neglected this important feature. They don’t realize that the goals they set up are the foundation of their website analysis. This is so because everything that they want to achieve with the Analytics gravitates around the goals and the conversion rates. So it can be said that your these goals are your business goals as well.
In order to determine what type of goals you need to set up, it is important to make it clear in your head the purpose of your website. If your site is all about eCommerce then your goal should include enabling eCommerce tracking and check the conversion rates of your products. If what you have is a blog then what you might want to track are the visits to your site and the bounce rates.
The goals you will set up will then help you keep track of the conversion rates and be able to gather the insights regarding the source of your main traffic to your site. You learn about how effective your keywords are and are able to make changes if necessary.
Now that you have seen the importance in setting up Goals in Google Analytics, don’t waste time and determine what your goals should be.
Those who are not so comfortable in setting up their Goals in Google Analytics may still choose to hire experts to set it up for them. Companies like RMB BusinessSolutions can help you effectively set up your goals so you will have a clear idea of what you need to do with your website to achieve your business goals.